“BIG BROTHER” WATCHED BY NEARLY 26 MILLION UNIQUE VIEWERS
- Party Time Magazine
- 1 day ago
- 1 min read
“BIG BROTHER” WATCHED BY NEARLY 26 MILLION UNIQUE VIEWERS
Premiere Week Multiplatform Viewership Up +11% Year Over Year
“Big Brother” Multiplatform Viewership Highlights:
BIG BROTHER season 27 season to date has reached nearly 26 million unique viewers across broadcast on CBS and streaming on Paramount+.
Premiere week (episodes airing July 10 and 13) L+7 multiplatform viewership is averaging 4.9 million, up +11% from last summer premiere week.
Paramount+ streaming alone is up +9%.
Through its first two weeks (episodes airing July 10, 13, 16, 17, 20), season-to-date multiplatform viewership is averaging 4.8 million, up +9% from last summer’s first two weeks.
BIG BROTHER is the #2 summer broadcast show.
BIG BROTHER is the #6 summer series across ALL broadcast and SVOD.
On Paramount+ BIG BROTHER ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.
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