CBS SPORTS TO LAUNCH THE FIRST-EVER STREAMING-ONLY OFFICIAL NFL SUNDAY PREGAME SHOW WITH “THE NFL TODAY+”

CBS SPORTS TO LAUNCH THE FIRST-EVER STREAMING-ONLY OFFICIAL NFL SUNDAY PREGAME SHOW WITH “THE NFL TODAY+”

Weekly Two-Hour Show Will Stream Live at 10:00 AM, ET on Paramount+,

CBS Sports HQ and NFL ON CBS YouTube Channel

CBS Sports, which set the standard for NFL studio shows with the creation of THE NFL TODAY, will now launch the first-ever streaming-only official NFL Sunday pregame show with THE NFL TODAY+.

The weekly two-hour show will stream live on Paramount+, CBS Sports HQ and the NFL ON CBS YouTube channel and debut Week 1 of the NFL season on Sunday, September 7 at 10:00 AM, ET. The show will lead into THE NFL TODAY at 12:00 PM, ET on CBS and Paramount+.

“CBS Sports pioneered the first live pregame show with THE NFL TODAY decades ago, setting a standard that still shapes pregame shows today,” said David Berson, President and CEO, CBS Sports. “With the launch of THE NFL TODAY+, we’re building on that legacy of innovation, now in the digital era, as we connect with the next generation of NFL fans.”

“NFL content continues to be a powerful driver for Paramount+, and THE NFL TODAY+ marks a new chapter in how we serve fans,” said Jeff Gerttula, Executive Vice President, CBS Head of Digital. “This first-of-its-kind, interactive pregame streaming show will reach younger NFL fans where they already consume content. It strengthens our NFL offering while driving continued growth on the platform and redefining the pregame experience. THE NFL TODAY+ is the perfect companion to THE NFL TODAY, delivering three hours of Sunday NFL coverage for a variety of fans.”

Each Sunday, the show will preview the day’s games, break down key matchups and deliver real-time news and expert analysis leading into kickoff. THE NFL TODAY+ will also provide live look-ins from around the league as well as on-site reports and interviews from the stadiums.

Across the @NFLonCBS social accounts, THE NFL TODAY+ crew will also engage with fans through live YouTube chats, real-time interactions with viewers on social media and dedicated social segments. THE NFL TODAY+ will also incorporate content creators and influencers throughout the season.